The React Hub has partnered with a client to hire an experienced Lifecycle / CRM Manager to own the full customer lifecycle and drive measurable revenue through CRM.
Responsibilities:
- Own the full lifecycle: onboarding, activation, repeat purchase, subscription, retention, and winback.
- Manage email, SMS, push, and in-product messaging.
- Own deliverability, sender reputation, domain warm-up, and safe ramp-up of a decaying domain.
- Build behavioral segments and automated journeys.
- Track and report weekly lifecycle-driven revenue.
- Analyze retention, LTV, cohorts, and per-flow revenue attribution.
Must-Haves:
- Experience in Adult, iGaming, or another high-risk vertical — required.
- End-to-end CRM/lifecycle ownership in a consumer subscription or transactional business.
- Strong hands-on deliverability expertise, including domain warm-up, reputation management, list hygiene, and spam control.
- Experience with ESP/CDP platforms and triggered, segmented automations.
- Strong data-driven approach to lifecycle performance and revenue.
Nice to Have:
- Experience restarting a dormant or damaged sending domain.
- SMS and push lifecycle experience.
- Strong copywriting instincts and ability to direct copywriters.